Business Overview - Production Process (Effective Value Chain)

Sales and Marketing

Japan and the US are two major export markets of the Group. Shellfish products are exported to Japan and the US while eels to Japan exclusively. Within those regions, the customers are large scale food distributors in their domestic markets. Other markets include Hong Kong, Korea, Australia and Russia. The Group will keep expanding its export market in the long run.

The Group was accredited the recognition of Kosher Certification from Orthodox Union Kosher Certification Department in April 2007. Under this circumstance, the Group's tuna products recognized by Jewish community and entered into North American market through Orbit Brands LLC and Select Brand USA LLC.

The PRC marketing strategy is promoting the Group's own brand name "HI-SEAFOOD" and its image awareness.

The Group believes those sales and marketing efforts will help to generate fruitful returns to its shareholders.

Sourcing of Raw Materials at the Origin

Processing

Packaging

Sales and Marketing